INDUSTRY:
APPAREL GRAPHIC DESIGN
CLIENT:
PROJECT UNDER LEVELWEAR
YEAR:
2025
US SOCCER 25/26
about
This project was designed to align with the 2025/26 US Soccer home and away kits, giving fans a graphic tee that complements the official jerseys while offering a more casual, wearable expression of team pride. The campaign focuses on merging sport identity with streetwear sensibility, translating on-field energy into off-field apparel.
inspiration & direction
This design was inspired by the 2025 U.S. Soccer Federation style guide, which features bold, intersecting abstract shapes to represent movement and unity. I wanted to carry that visual language into the piece while also keeping in mind the aesthetic preferences of the U.S. fanbase.
sketching & design development
During the design phase, I focused on balancing minimalism with impact, using bold text graphics and a clean layout to reflect the U.S. market’s love for simple, statement-driven designs. The result is a graphic that feels modern, on-brand, and easy to wear.
