INDUSTRY:
Dynamic web banner
CLIENT:
TD Bank
YEAR:
2024
TD web banner 24
about
While working with an agency, I developed a dynamic animated web ad for TD Investing. The project involved building the banner frame-by-frame in Adobe InDesign before bringing it to life through animation in Google Web Designer. The goal was to create a visually engaging and interactive ad that effectively communicated TD’s investing message while maintaining brand consistency across digital platforms.
layout and composition
I began by building the banner frame-by-frame in Adobe InDesign, focusing on a clean layout that aligned with TD’s brand guidelines. Key messaging and visuals were positioned for maximum impact while ensuring readability and balance across different screen sizes.
animating
Once the static frames were approved, I animated the ad in Google Web Designer, creating smooth transitions and engaging motion to guide the viewer’s attention. The animation flow was carefully timed to maintain clarity while keeping the experience dynamic.
