INDUSTRY:
APPAREL GRAPHIC DESIGN
CLIENT:
PROJECT UNDER LEVELWEAR
YEAR:
2024
MLB x NYC 24
about
This campaign was created exclusively for the MLB Flagship Store in New York City, with the goal of connecting the spirit of NYC to the game of baseball. By blending iconic city elements with playful sports visuals, the designs aimed to create products that feel authentically local, visually engaging, and collectible—drawing in fans and visitors alike to the in-store experience.
inspiration & direction
Having already created a Statue of Liberty-inspired graphic in the previous season, I wanted to explore fresh, playful angles that still felt uniquely New York. This led to concepts centered around the city’s iconic street foods and everyday symbols like the NYC pigeon—capturing local flavor in a way that’s both fun and instantly recognizable.
sketching & design development
After last season’s success with my Statue of Liberty graphic, I wanted to keep the same colorful, kidult energy the client loved—while exploring new New York icons. So I turned to the city’s famous street foods and the ever-present pigeon, and thought—why not make them play baseball? It felt like a fun way to bring local character and humor into a design that still feels fresh and collectible.
