INDUSTRY:
APPAREL GRAPHIC DESIGN
CLIENT:
PROJECT UNDER LEVELWEAR
YEAR:
2024
MLB Ballpark 24
about
Created for Fanatics’ MLB dropship campaign, this series celebrates every team’s signature ballpark bite. Partnering with the dropship manager, I researched each stadium’s most iconic food, snack, or drink, then matched it to the city’s culture and team identity. From there I illustrated playful, cartoon‑style characters that fuse baseball elements—bats, balls, bases—with the chosen delicacy and club colors. The result is a vibrant lineup of graphics ready for on‑demand tees, hoodies, and merch, giving fans a tasty new way to rep their team.
inspiration
We kicked off the project by researching trend forecasts from WSGN and noticed “Kidult” and “Food in Fashion” gaining traction for the 24/25 and 25/26 seasons. Inspired by this playful, nostalgic direction, we created the Ballpark Food concept—celebrating each MLB team’s signature snacks through fun, bold, and colorful graphics.
sketching & design development
I explored ways to tie each signature ballpark food to baseball elements, while sprinkling in subtle city-specific details—creating fun, team-driven graphics that feel both playful and local.
