INDUSTRY:
Branding Design
CLIENT:
PROJECT UNDER LEVELWEAR
YEAR:
2025
HIVE Branding 25
about
As my company expanded into corporate apparel, we needed a way to showcase printing techniques and treatments in a cohesive, branded format. I created a fictional startup, HIVE, with its own logo, color palette, and apparel graphics. This allowed us to present screen printing, embroidery, and specialty finishes in a polished, realistic example for potential clients.
inspiration
I aimed to give HIVE a modern tech aesthetic with a cohesive company brand feel. Incorporating yellow as a primary accent added energy and helped the visuals stand out in an otherwise neutral corporate space.
sketching & design development
I wanted the HIVE branding to feel hive-inspired without being overly literal, as many existing hive logos already use multiple polygon shapes. Instead, I designed a single polygon and integrated the brand name within it, creating a mark that is instantly recognisable even when used alone. The solid, undivided polygon also symbolizes a unified team working together within one structure, reinforcing the brand’s collaborative and cohesive identity.
